Share of the audience

The share of the audience or simply audience share[1] is the percentage of radio or television sets tuned to a particular station or channel during a given period.[2] The term could refers to individual program on television channel or radio station (TV show, series, films, news and other). It used to determine popularity of given radio or television program, as well as to determine the popularity of individual station/channel in general.

Share of audience formula:

\frac{TV \or radioRating} {\Sigma TVsets} \cdot{100}

References

  1. ^ Plunkett, John (11 January 2011). "BBC2 suffered biggest drop in audience share in 2010". guardian.co.uk. Guardian Media Group. http://www.guardian.co.uk/media/2011/jan/11/tv-audience-share-2010. Retrieved 6 September 2011. 
  2. ^ "share of audience". BusinessDictionary.com. WebFinance, Inc.. http://www.businessdictionary.com/definition/share-of-audience.html. Retrieved 6 September 2011.